Tover • Rebranding

Tover, formerly known as Active Cues, strengthened its market position through rebranding. In this process, I played a significant role, which included designing the logo, determining the color scheme, typography, photography, and icon style, aligning them with Tover's new core values, mission, and vision.

I guided the creative direction for brand, product, game, and story photography and videoshoots in collaboration with the photography duo Bill Tanaka (see link). I provided creative direction for the first redesign of the interior of the Tover office and I aligned with printers for all printed materials, ensuring they aligned with the brand. From developing visual materials for print or social media to creating Tovertafel and Tovertafel Pixie manuals, very little has escaped my attention.